Golf on Long Island

Rebranded Sandy Pond Links to reopen in March under new ownership

Riverhead's Sandy Pond Golf Course is taking a rare winter break this offseason, and when it reopens in March, it will do so with a new name, a modernized logo and an ownership group looking to blend the old with the new.  Brian Stark, one of the new controlling owners of the rebranded Sandy Pond Links, plans to restore some of the features he recalls from his youth, when the small par-3 course on Roanoke Avenue was in its infancy. 

And the way he sees it, one of the most effective ways to bring the course back to its roots is by reaching down and pulling them up.

"We've been in the ponds, removing the reeds from the ground instead of just cutting them back, so the water is clear like it used to be," says Stark, who worked at Sandy Pond while growing up nearby in the late '70s.  "When I was a kid, the third hole had a clear pond, and there were sand dunes and a big green up on the hill."

The 2023 season will be one of change at the course, including in the layout itself, the facilities and the amenities, but it will retain the quaint East End vibe it's been known for since it opened a half-century ago.

Previous owners Ken Weinstein and Chris Wahlers "built a great clientele," Stark says, since they took over operation of the course in 2012.  "They brought in leagues and outings, they have a few members.  There is a real religious following here."

On the course, much of the focus will be on expanding the greens to their original size.  "We're going to bring back the contours of the original greens," Stark says.  "You can still see areas where the contours were lost, and how the greens have shrunk significantly over time.  They used to have more character and pin positions." 

Stark, one of the original owners of the neighboring Long Island National Golf Club, also wants to reintroduce some of the course's original sand-dune features.  Sandy Pond was built out of an old sand quarry, after all.

The orientation of the course will change too, with the ninth hole flipping to the top of the scorecard as Sandy Pond Links' new opener.  (The other eight holes will move down a slot.)  That modification is being made to accommodate a new clubhouse to be built on the north side of the property near the current ninth tee.  Plans there include a simulator, an outdoor patio and beer and wine service.  Food trucks, a common sight at wineries and breweries in the Riverhead area, could eventually be part of the offerings as well.

Most noticeable on that end of the property will be the addition of a miniature golf course, which is currently pending approval by the Town of Riverhead.  Stark hopes it will be ready by the fall.

Even though the course's longtime shack (and its famous green-fee dropbox) will eventually become part of Sandy Pond's past, the new owners don't expect the facility to lose any of its charm.

"Complaints about golf always revolve around three things -- it's too hard, it takes too long and it's expensive," Stark says.  "Sandy Pond is none of those."

[PICTURED: Sandy Pond, as seen in 2014, following upgrades under previous ownership.]

Resurrecting long-lost Lido golf -- the Lido Springs Par-3 course

Turns out it's true.

Down in Lido Beach, a small oceanfront community that plays a giant role in golf history, there is an old, lost golf course, after all.  It's right next door to the present-day Lido Golf Course, and its features, drawn up by one of Long Island's most influential golf builders, remain almost fully intact.  One putting green is split by a knob in its back half, another sits with rimmed edges.  Raised tees, buried beneath a tangle of tree branches and weeds, rest amid overgrown hazards and muddy ponds, waiting to be found.

No, this isn't the glorious hallucination of the most ardent Lido Club enthusiast.  Plenty of golf historians have studied those hallowed grounds, and some have even walked the streets and Lido Beach dunes, knowing they'll never stumble across some trace of the famous pre-World War II masterpiece.  This other course, well, nobody's trying to find it.  And if they are, they better be toting bug spray.

No, this is the story of Lido Springs, a short-lived par-3 course that came and went, following dozens of other little-known area golf courses that also came and went, and made a few memories along the way.  It was lit up for night play and pitched side attractions like mini golf and a game room -- not exactly the type of place commemorated in club histories or sepia-toned coffee-table books.  Yet there's some history worth exploring, and for now it holds a very unique distinction in Long Island golf history.  Lido Springs is likely the only instance of a long-gone local golf course sitting untouched, undeveloped, right out there among all of Long Island's hustle and bustle.

And thanks to modern technology, plus help from one of the key figures involved in next year's resurrection of that other lost Lido course, we can see Lido Springs today, down to the finest detail, as if unobstructed by 40 years of physical neglect.

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When Lido Springs opened in the summer of 1963, the big Robert Trent Jones layout next door -- today's municipal Lido course -- was just a few seasons old.  And it had been only two decades since the famed original, C.B. Macdonald's Lido Club, was repurposed for military use in the early years of World War II.  That renowned course was to the west.  Lido Springs, on the other hand, played along Lido's eastern flank, its nine short par-3s wedged into a little triangular parcel dotted with five ponds.

"New Golf Course Opens at Lido," read the headline in The Leader, a Freeport newspaper, on July 11.  "Golf pros of the Nassau County clubs, as well as many other luminaries of the golf world were present at the opening," the article said.

John Brennan, a writer who chronicled the development and construction of Long Island's golf courses for various publications in the 1950s and '60s, indicated in one of his "Off the Fairway" columns that the new Lido Springs was built as an annex to RTJ's neighboring 18.  "Lidoites feel the addition of the short course will help take some of the load from the big course, with some of the older men members ... being detoured to the par-three layout," he wrote prior to its opening.

Players could enjoy a round well after sundown thanks to the "newest and finest daylight illumination on Long Island," according to the Leader.  Advertisements that ran in Newsday highlighted night golf as a selling point, and the course, at least in its early years, was open until midnight.  Rounds after dark were a novelty, and many who played Lido Springs fondly recall them.  Some just remember swatting the gnats and mosquitoes.

"It was so well lit, you saw the ball all the way up in the air and down to the green," says Jeffrey Bernstein, who moved from Brooklyn to Atlantic Beach in 1966.  Summers for Bernstein included trips to the driving range on the south side of Lido Boulevard, and eventually nine holes at Lido Springs.  He would grab one or two clubs and a putter and bike with friends from one end of the barrier island to the other.  Sometimes they'd leave the bikes home and hitchhike to the course instead.

Other elements set Lido Springs apart from the typical pitch-and-putt course.  It was initially planned as a semi-private club with memberships, tee times and an on-site pro.  Most notably, the design of its nine short holes was credited to William Mitchell, the golf course designer whose frequent work in the 1960s and early 1970s altered Long Island's golf landscape the same way Macdonald, Seth Raynor, Devereux Emmet and others left their marks in the early 20th century.

By July 1963, Long Island's second golf building boom was already well underway, and Mitchell played a big part.  His course at Pine Hollow Country Club in 1955 was the first to be built in the region since the end of the Depression and ensuing war years.  When a dozen new courses opened locally in 1961 and 1962, Mitchell's hand was on at least two of them -- Old Westbury and Woodcrest.  Mitchell would come to be known as golf's "public defender" -- he felt strongly about designing courses public players could take pride in, with features that were fair to the average high-handicapper.  He was a proponent of executive-length courses for their smaller demand on time and land use, and his goal was to eventually build a women's golf course on Long Island.  (Plans had already been drawn when Mitchell passed away in the early '70s.)

It's hard to know exactly how much time and energy Mitchell invested in the Lido Springs layout (his 18-hole course at Noyac in Sag Harbor opened the same year), but it certainly incorporated many of his design principles.  Greens featured some interesting contours, though nothing too "gimmicky," as he described movement that could potentially penalize good shots and reward bad ones.  For the less-skilled player, bunkers were in full view, mostly fronting greens.  ("I don't like to hide a trap," he often said.)  A series of small ponds came into play on all but two or three holes.  As far as time and land use, the nine holes took up less than ten acres and likely no more than an hour to play.

"It was a real golf course, just scaled way down," says Rob Koff, a lifelong area resident who recalls many night rounds there, complete with burgers and fries at the snack bar.  "The greens were legitimate, and the fairway areas were kept in great shape."

"They took care of it," Bernstein says.  "It was in better condition than Lido next door." 

Beyond the initial grand opening, and some newspaper advertisements that ran through the '60s and '70s, there's not much else that officially documents the course's 20-year run, which ended with its abandonment sometime in the early '80s.  It's not mentioned in any profiles or retrospectives about Mitchell's design career, and there are no reports of its closure.  Yet signs of it are still as clear as day to anyone driving down Lido Boulevard or up the 12th fairway at the current Lido course.  The light poles that illuminated so many summer nights and brightened so many memories still stand tall and slightly crooked above the overgrowth.  One that towered over the ninth green is just steps from the boulevard, not far from the rusted remnants of a chain-link fence that separated the course from the parking lot.

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That's the fascinating thing about Lido Springs.  It's still there, waiting to be found.

All Peter Flory needed was an aerial photo and some public data to bring Lido Springs back to life.  Followers of Lido golf history might recognize the name -- Flory, a Chicago-area golfer who counts digitally reconstructing lost golf courses as a hobby, is serving as an advisor for the Lido Club restoration at Sand Valley in Wisconsin.  He spent three years meticulously generating incredibly detailed renderings of the Lido Club by piecing together clues from aerial photos, ground-level images and written works, then posted them on Golf Club Atlas to be studied and scrutinized by fellow historians and designers.  His work drew the attention of Tom Doak, then Sand Valley's Mike Keiser, who used his images to pitch a restored Lido to prospective members.  That highly anticipated course is scheduled to open in 2023.

Resurrecting Lido Springs took Flory about two days.  An inquiry at the Long Beach Historical Society found its way to Flory, by now established as a trusted Lido Beach golf-architecture historian.  Using archived and current aerial images, he was able to quickly estimate and sketch the location of tees and greens, and publicly available LiDAR data allowed him to paint the picture.  The precise surface elevation data not only revealed that all but one green remain on the ground at Lido Springs, it also pulled up all of their ridges and slopes.  Once plugged into his golf-design software, the LiDAR exposed the surface as if it was bare ground with no overgrowth.  Flory used his judgment to flesh out rough and short grass around the holes, but the greens needed no manipulation. 

"The contours that you're seeing on the image are actually there on the ground," Flory says.

So we know now that the first hole was around 80 yards, give or take a few by tee placement, with a pond short left.  "There's a very cool pocket on the right side of the green," Flory says.  Only three of the holes went beyond 100 yards.  One of them, the fourth, had ponds long and right, and a front bunker with a raised lip.  The 121-yard ninth required a pond carry to a green with a back-half knob and raised shoulders.  By the looks of it, misfires there could easily find themselves lost onto Lido Boulevard.

With the three-dimensional model finished, Flory can make Lido Springs playable on a gaming PC, PlayStation, XBox and even some golf simulators.  It's something Flory did with his Lido Club renderings, complete with his digital self decked out in vintage golfwear, hickory clubs in hand.

As far as playing it again outside under the Lido Beach sun (or stars), technically it's not that far-fetched.  Anyone with a few million dollars handy and the stomach for a battle with the Town of Hempstead or Nassau County could conceivably resurrect the course in real life.  The property has been up for sale for years and is zoned to allow municipal recreation.

Bernstein thinks of the course every time he walks the fairway of the adjacent 12th hole at Lido.  Just a few paces away, on the other side of a fence, Bernstein once stood on a raised tee, looking across the entire Lido Springs course lit up in full view from one end to the other.

"You saw fathers and sons, groups of friends, kids with six-packs," he says.  "People from all walks of life out there just having a lot of fun."

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[PICTURED (click to enlarge): TOP -- Rendering of Lido Springs #1; MIDDLE -- Advertisements printed in Newsday in May and September 1966.  The course advertised in the paper throughout the '60s and '70s and typically promoted night golf; MIDDLE RIGHT -- Aerial photo of Lido Springs, the triangular property at center, as seen in 1966.  Lido Golf Course is to the left, and the Lido Beach Nike missile base is seen to the right; BOTTOM RIGHT -- The full Lido Springs routing, as interpreted using public LiDAR data.  All greens remain intact on the site except #2.  The rendering of #9 shows a bunkerless green with raised shoulders and a knob at back center.  Lido Boulevard was located directly behind the hole.]

The digital renderings published here are the intellectual property of Peter Flory.

For more reading on Lido golf history, see previous Golf On Long Island entries below:

• The Golfer's Journal podcast and magazine piece examine past, present and future of Lido-inspired golf
• Lido Golf Club, famed Macdonald masterpiece, to be recreated in Wisconsin
• A brief look back at the original Lido Golf Club in its "centennial" season
• Street Names: The Ghosts of Long Island Golf's Past, Part 2 (Lido Club)
• Original Lido Club featured on Golf Channel, golf history podcast
• Newsday slideshow features 11 places that were formerly golf courses
• Closer Look: Lido Golf Club #16

Town of Babylon considering reduction of Cedar Beach golf course to nine holes

The Town of Babylon has commissioned a feasibility study to explore the possibility of eliminating nine holes of its Cedar Beach Golf Course due to low use, and replacing them with cabanas, lockers and other revenue-generating amenities, according to Newsday.

In 2021 the Cedar Beach course, currently an 18-hole pitch-and-putt, drew its highest turnout in four years, though that followed a pandemic-affected 2020 season that totaled only 890 visitors.  The town charges residents $7 and non-residents $8 to play the course.

"It's not as used as we would like it to be," Babylon Deputy Supervisor Tony Martinez told Newsday.

Babylon hired the engineering firm Nelson & Pope of Melville for $55,000 to conduct the study.  The town's preliminary plans for the converted site include cabanas that could each generate thousands of dollars in revenue per season, as well as seasonal lockers, a miniature golf course and possibly a pool.

Babylon is modeling the new amenities after Nickerson and Malibu beaches in Lido Beach in Hempstead Town, which have hundreds of cabanas that cost an average of $4,000 per season. Martinez said that if the town ends up building cabanas, there would be a lottery rental system and the structures could possibly have a shower, changing area and picnic tables outside.

The lockers, also to be rented seasonally, would be big enough to leave chairs, umbrellas and other beach items, Martinez said.

"This way when they come back the following week or the following day they don’t have to haul this stuff back and forth," he said. -- Denise M. Bonilla, Newsday, 1/13/2022

Cedar Beach is one of several barrier-island pitch-and-putt courses on Long Island's south shore.  The Robert Moses State Park pitch-and-putt course is located nearby across the inlet, and the Nickerson Dunes course at Nickerson Beach -- which was featured by The Fried Egg as a model of innovative entry-level golf -- opened in 2015.  Jones Beach's course closed in 2012 after Hurricane Sandy.

Harbor Links, Sunken Meadow to host 2021 Drive, Chip & Putt local qualifiers

Long Island junior golfers with an eye on competing at Augusta National can start the journey to Georgia today by registering for local qualifying rounds of the annual Drive, Chip & Putt Championship, to be held this summer at three area golf courses.

Qualifying rounds for the 2021-22 Drive, Chip & Putt Championship will be held in July at Harbor Links in Port Washington (July 7), Sunken Meadow State Park in Kings Park (July 19) and the private Colonial Springs Golf Club in Farmingdale (July 20).  The event, which is made possible by the United States Golf Association, the PGA of America and the Masters Tournament, is open to boys and girls from age 7 to 15.  It gives juniors in all 50 states the opportunity to qualify at local courses and compete for a chance to play in a televised championship at Augusta National on the eve of The Masters.

Top performers at the Long Island qualifiers will advance to the sub-regional round, scheduled for August 22 at the Town of Colonie Golf Course near Albany.  The eighty open spots at the Augusta championship -- 40 boys and 40 girls -- will then be determined at regional finals.

Participation in the Drive, Chip & Putt Championship is free.  Players accumulate points for performance in driving, chipping and putting challenges.  Complete competition rules, eligibility requirements and scoring outlines are available at the Drive, Chip & Putt website.

What's become of Long Island's recently departed public golf courses

With signs that Great Rock Golf Club in Wading River might be returning to Long Island's public golf roster, it's worth taking a look back at other lost courses in the area.  Back when Golf On Long Island began covering the region's public golf scene in 2008, the list of local courses was a little bit longer.  Over the past decade-plus, the Island -- especially the East End -- has seen a couple of public courses lose out to development, privatization or other factors.

Here's a look at Long Island's recently lost golf courses and where they stand today, if at all:

CALVERTON LINKS

What it was:  A mix of parkland-style holes on the front nine and sprawling, rolling, wide-open terrain on the back.  Originally a nine-hole course, Calverton Links expanded to 18 in 1999 with new holes built on farmland.  Aside from its very distinct personalities, the course featured a variety of tiered greens -- including a massive slope on its par-5 15th -- and a generally low-key vibe.

What it is now:  Calverton's run on the East End came to a sudden close in fall 2013 with word that the owners were no longer interested in running it.  Eventually the property was leased to a nearby company operating paintball and other outdoor activities.  Passing motorists on Edwards Avenue in Calverton will find land that still resembles a golf course, though much of it is used for various sports and events.  The back extension of the course sits largely untouched, as seen on aerial imagery.

[2022 Update:  After years of discussion and planning, a solar farm was built atop Calverton Links in early 2022.]

DIX HILLS GOLF CLUB

What it was:  A quaint nine-hole fixture in Dix Hills with a small, shaded cabin for a clubhouse and lots of old-fashioned charm.  It was a 2,600-yard par-35 with deep rough and a ravine that cut across two of its holes.

What it is now:  The course closed in 2012, and its gravel driveway and wooded cabin sat weedy and overgrown for more than a year.  Today, the property is the site of luxury housing.

GREAT ROCK

What it was:  In its prime, Great Rock offered as close to a private-club experience as any public course on the Island.  Off the course, staff members loaded your bag and cleaned your clubs, and a Zagat-rated steakhouse and bar (later a refurbished American bistro) hosted plenty of post-round cocktails.  The stories told over beer and burgers likely centered on Great Rock's fast greens and extremely hilly terrain, including its dead-uphill 10th and roller coaster-ish closing par-5.

What it is now:  A course that might be on its way back for a second time (it closed once for six months in 2014 during an ownership change).  Great Rock's latest run in Wading River came to a sorry end in 2019 -- the restaurant closed and the course was largely neglected, leading many players to voice their displeasure online about overgrown fairways, weedy bunkers and scorched greens.  Great Rock closed that October, hinted at improvements for 2020, and never reopened.  There have been whispers though that a new owner might resurrect the golf course sometime in 2021, though details are scarce to date.

[2022 Update:  So...a lot has changed over the past 18 months.  Great Rock reopened as The Rock in July 2022 after a few seasons of prep, then kicked the public out in September and became fully private.]

HEATHERWOOD

What it was:  A rarity on Long Island -- an 18-hole executive course.  With a dozen par-3s and six par-4s, Heatherwood sported an easygoing par-60 with no frills.  It wasn't a total pushover though -- all but three of its par-3s stretched out between 150 and 200 yards.

What it is now:  An overgrown lot being used as a political football between a real estate developer and the Town of Brookhaven.  For the past few years it's been no secret that the course would be cut down to nine holes to make way for a senior housing complex, but late in the approval process the developer, Heatherwood Golf and Villas, told the town its project couldn't get off the ground without millions of dollars in tax breaks.  When Brookhaven swatted down several aid requests, the developer abandoned the course and let it grow into a very visible eyesore.  The standoff is ongoing.

[2022 Update:  Heatherwood is now the site of a fully redesigned nine-hole golf course called Heritage Spy Ring that developers are touting as Long Island's version of Sweetens Cove.  Designed by Tyler Rae, the course is due to open sometime in 2023.]

JONES BEACH PITCH-AND-PUTT

What it was:  For almost as long as there's been a Jones Beach State Park, there's been a short golf course just to the southeast of its iconic tower.  The pitch-and-putt course was a simple, no-frills respite for beachgoers looking for fun in the sun while confining the sand to bunkers.  Fun fact -- one prominent mid-1900s golf writer credited the design of the course -- erroneously, most likely -- to Alister MacKenzie.

What it is now:  It turns out that beachfront golf courses and Long Island storms aren't a great match, and Jones Beach was repeatedly battered by the region's frequent nor'easters and hurricanes.  Flooding and saltwater damage were a seasonal nuisance.  In 2010, the opening was delayed until summer due to storm damage, and two years later, Hurricane Sandy shut the course for good.  The site is now a climbing and adventure park called WildPlay.

LINKS AT SHIRLEY

What it was:  A high-end public course known for a private-club feel and immaculate conditions.  Like many of the courses on this list, it arrived during the Tiger boom, and within a decade it was fending off pressure from developers.  It was a challenging course that the owner described as the "fulfillment of a dream."  Ultimately it was likely done in, at least in part, by some of the Island's highest green fees.  The course closed in 2010.

What it is now:  Part of the Links is now home to a luxury retirement community called The Colony Preserve.  More than ten years since they closed, some holes still exist on the back end of the development and, at some point, will be used as parkland.

LONG ISLAND NATIONAL

What it was:  A Robert Trent Jones Jr. course with as much rolling, wind-swept, links-style golf as one could find on Long Island's public side.  Wavy, fescue-bordered fairways led the way, in some spots, to double greens.  The contours of the course were all the more impressive given its prior life as a flat Riverhead potato farm.  According to the design company's website, Jones Jr. was so proud of the course that he hosted his 60th birthday there when it opened in 1999.

What it is now:  A private club.  New ownership took over in 2013 and made that the last season in which public golfers would be welcome.

MILL POND (EAST)

What it was:  The third nine of what for a short time was the 27-hole Mill Pond Golf Course in Medford.  The East course arrived with its 18 companion holes in 1999, but by 2006 it was taken out of the rotation and left to decay in plain sight for years next to the present-day 12th hole, until construction eventually began on a new development. 

What it is now:  The entire course was replaced by a Meadowbrook Pointe residential community.

TALLGRASS

What it was:  A Gil Hanse design that was consistently ranked among the best publicly accessible golf courses in New York State.  Unfortunately, it was also consistently trailed by rumors about development.  Like Jones Jr. at Long Island National, Hanse took a flat expanse of agricultural land and made it move, in this case by digging down and creating a berm with several holes playing around its rim.  Sandy waste areas and namesake fescue bolstered what was a relatively short par-71 (later a par-70).

What it is now:  Its final years were spent parrying the approach of a proposed solar farm.  Though the course held out longer than expected, in the end, the development won.  Today Tallgrass is covered head to toe in solar panels.  Don't look at Google Earth if you're squeamish.

A New Decade of Long Island Golf, Part 3 -- Finding a new voice for courses as marketing evolves in the age of social media

[Follow the links to Part 1 of "A New Decade of Long Island Golf," which covered the main themes of the 2010s and what to expect in the 2020s, and Part 2 on developing local players as time runs low and millennials plan to leave Long Island.]

When followers of local golf scroll over Long Island courses on Instagram, whether it's a snap of a distant green in front of a classic clubhouse, or a stylized, music-backed clip of an early-morning drive up the entrance road, there's a good chance it's from @LongIslandGolfLinks.  Patrick Prague, the 26-year-old behind the Instagram handle, showcases nothing but Long Island golf courses with personal photos and videos of layouts ranging from $7 walk-ups like the Cedar Beach Pitch & Putt to top-tier private clubs like The Creek and Friar's Head.  For those interested in content beyond the visuals, Prague typically provides brief design descriptions and historical details.  Every post connects him with more and more local golfers, and his combination of photography, action shots, videos and background info has attracted a strong following since Prague launched the account in summer 2018.

"Most people just love seeing different Long Island courses on display and shown off to the public," Prague says.  "It gives outsiders an inside look at some of the awesome courses you can find on the Island."

It's also led to meet-ups on area courses with other Instagram posters who, like Prague, record their golf travels on and occasionally off the Island.  Some have played the social-media game well enough to promote and sell their own merchandise.  There's talk, Prague says, of putting together an outing at a local course with others in the online community.

"If golf courses took time to make their social media relevant and engaging then I think it could lead to more people playing," Prague says.  "On the flip side, if the social media isn't well run or unappealing, it's a negative."

COURSES REMAIN QUIET AS MARKETING EVOLVES...

Prague and others who've taken to online social platforms represent a modern wave of golf media, joining some of the more traditional and established resources to offer players a well-rounded view of the local golf landscape.  On in-season weekends you can peruse courses on Instagram while tuned in to Ann Liguori or Anthony Scorcia, whose longtime Sports Innerview and Scorcia On Par radio shows often feature figures of local golf.  Before leaving Newsday last fall after 36 years with the paper, Mark Herrmann covered public courses and the people who run them in his popular Golf Beat column.  Metropolitan Golf Association's The Met Golfer, which recently profiled The Golf Club at Middle Bay, devotes much of its space to clubs and courses in the region.

But it's the courses themselves that struggle to effectively get word out about where Long Island golfers can play and what those destinations offer.  With a couple of exceptions, Long Island's public golf courses have been slow or uninterested in finding ways to promote themselves to the local golfing population, even in an era where, as Prague has shown, appealing content and the followers that come with it -- at least some of them future course customers, most likely -- can be just quick clicks and scrolls away.

Looking back, it took much of the last decade for area courses to simply update or modernize their websites.  Only in recent seasons have a handful of courses started utilizing Facebook to communicate pertinent information like aeration dates and rate specials, offer real-time updates on weather delays and closures, or highlight junior golf and instructional programs.  Others use Facebook to instead promote their more lucrative wedding and catering businesses.  In total, of the 50-plus public golf facilities on the Island, less than half are represented by an active, golf-focused Facebook page.  Barely a dozen feature active Instagram accounts.

On Twitter, the casual golfer has a unique forum to freely interact with golf designers, architects, superintendents, historians, media and professionals.  Few local courses join them.  Players of all types, skill sets and levels of renown chronicle their rounds and travels on Instagram.  Both platforms offer unprecedented insight and visuals into public, private and professional golf, on the course and behind the scenes.  Golf content is everywhere, and there are modern-day conversations happening around the clock that many Long Island golf courses are simply not part of.  The silence is difficult to understand.

"Honestly, I've wondered about [marketing] for years.  My only guess is that most public golf courses here are owned by older people who don't get it," says one former general manager.  "The majority of owners have the mindset that there are only so many options and golfers will come regardless."

A few courses have indeed taken advantage of social media -- typically Facebook -- to promote some of their unique offerings.  At Sunken Meadow, head pro Judy Alvarez initiated a women's boot camp and a "Chicks, Chip & Sip" series that pairs wine and cocktails with instruction.  ("All the sessions sold out," Alvarez says.)  Leagues have grown during her two years at the Kings Park muni.  Notice is sent out on the Sunken Meadow Facebook page and in monthly e-mail newsletters.

Alvarez says the plan for the 2020 season is to bolster the park's social-media presence, with focus on Instagram, on top of her efforts to bring more women and veterans into the sport.

In addition to their annual course improvements, the owners of Sandy Pond in Riverhead promoted and staged events like glow-in-the-dark night golf during recent summers.  Bethpage, of course, underwent a full digital rebrand in 2018.  The park's social media now focus almost entirely on its junior golf academy.

Island's End has used Facebook and Instagram to publicize its semi-private membership tier for young adults under 40 -- a welcome attempt to attract millennial golfers.  (Only Island's End and The Vineyards openly advertise a young-adult-focused membership option.)  And courses like Cherry Creek and Swan Lake -- the latter of which recently posted a small collection of rare photos of the course's 1979 opening (right) -- have made attempts to increase engagement with followers so far this offseason.

But the majority of local courses sit out the social-media game, or marketing in general.

John Glozek, Jr., longtime publisher of Hicksville-based Golfing Magazine, thinks courses have been slow to promote themselves because, historically, there was no need.  When the magazine debuted 30 years ago, golf courses were full.  "They didn't have to do a thing and waits for a tee time were insane," Glozek says.  "When things started going bad [after the economy tanked in 2008], the courses weren't generating enough to promote or market themselves.  So they didn't."

Kristen Jarnagin is currently planning a September trip to the Ryder Cup in Wisconsin to promote the 2024 tournament, which will be held here at Bethpage Black.  One thing the president and CEO of Discover Long Island is not doing is fielding calls from local golf courses looking for exposure that the region's official tourism promotion agency might be able to provide.

"We hear from breweries, wineries, aquaculture and agriculture all the time," Jarnagin says.  "As soon as we hear from golf courses, we'd certainly be happy to work with them.  There's definitely a void there we'd be happy to fill."

...AND NEW AUDIENCES EMERGE

Before Sweetens Cove in Tennessee became one of last decade's biggest public-golf success stories, it was simply a newly redesigned, rebranded nine-hole course struggling to find its footing.  The course launched Twitter and Instagram pages, and by shining a spotlight on itself and its combination of modern, innovative design and fresh perspective on public golf, it began to draw wandering eyes. 

"The golf course really blew up on social media," co-designer Rob Collins told Sports Illustrated, which profiled Sweetens in November.  The SI piece highlights a few Sweetens Cove visitors who traveled across multiple state lines after hearing about the course on a podcast and getting swept up in the hype on Twitter and golf websites.

"Sweetens Cove is also attracting young golfers when overall participation is down 20% since 2006," the SI profile reads.  "I credit millennials with saving the golf course," Collins told SI.

Sweetens and other modernized publics have also succeeded by tapping into another key golf demographic.  Followers of golf architecture and history have slowly carried discussions of long-lost golf grounds and debates about course setup and design attribution into the mainstream in recent years. 

Look no further than last year's PGA Championship at Bethpage.  During its coverage leading up to the tourney, Golf Channel aired a feature in which Connor Lewis of the Society of Golf Historians and golf architect Jim Urbina walked the Lido Beach dunes to navigate the long-lost routing of the original Lido Club.  Computer renderings of the century-old Lido holes were provided by Peter Flory, a Michigan-based golfer who's published his work -- a hobby totaling hundreds of hours on Lido alone -- on the Golf Club Atlas discussion forums where current designers, historians and others in the industry admire and pick through the ultra-fine details.

Just a few weeks later, Long Island's only new course of the 2010s, a little, largely unknown pitch-and-putt traversing the dunes just next door at Nickerson Beach, was featured by The Fried Egg -- a prominent architecture and design website -- as a symbol of all that's right about entry-level golf in the 21st century.

Nickerson Dunes opened in 2015 with zero fanfare -- it was seemingly announced into existence by a Nassau County press release.  Despite its tiny stature and anonymous identity, that bump from The Fried Egg generated some buzz, the kind that, although small, eludes most of its local golf counterparts.

"I have friends upstate who told me they plan to take a trip down to play Bethpage and Nickerson Dunes," says Matt Krantweiss, 38, who grew up close by in Valley Stream.  "I asked why they'd travel here to play a pitch-and-putt.  They said they saw Nickerson on Twitter and that it looks really cool."

Krantweiss is baffled that so few local courses show off their signature holes, give players looks at different approach shots, or offer insider tips on where to aim a blind tee shot or where to miss on a tough par-3.

"I'm not going to play a course because they posted an Arnold Palmer quote or a blooper video," Krantweiss says.  "But I'll definitely be interested if they break down an old Tillinghast or Emmet hole that I can play, or show me the new bunkers or remodeled greens they're building.  If any course focused its efforts on material like that, it would be heads and shoulders above the rest.  But it's as if they don't want the exposure."

Mark Fedeli, a frequent Long Island golfer who works in marketing, also finds himself "profoundly conflicted" when it comes to local courses.

"There are a lot of courses that seem like they could benefit from a change in philosophy, that lack identity or don't seem terribly interested in evolving," Fedeli says. 

Of one Long Island course with a particularly unique design and background, as far as marketing and visibility, "It might as well not exist," Fedeli says.  "Maybe the owners are perfectly content.  Maybe they don't care about promoting their story.  If they're fine with that, that stinks."

"It's hard to survey the entire landscape and not feel like there's a lot of wasted potential," he says.

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Barring any obstacles, Topgolf will soon arrive in Suffolk County, and a case can be made that the still-unbuilt Long Island link in the driving range and leisure chain -- currently boasting 60+ locations and more than 250,000 Instagram followers -- already has more hype than many established local courses.  Will the new, young player with an interest in taking up golf as a consistent activity spend his or her free time at a golf course they've never heard of and never heard from, or will they instead head for the place that keeps showing up on their Twitter and Instagram feeds, with food, beer and celebrities swatting drives? 

And if Topgolf is the choice, who will convert those players, if anyone, into green-fee-paying golfers?

Part 4 of "A New Decade of Long Island Golf," which will cover the growth and focus on junior golf, will run later this spring.

A New Decade of Long Island Golf, Part 2 -- Developing lifelong players as time runs low and Long Islanders leave

[For Part 1 of "A New Decade of Long Island Golf," covering some of the main themes of local golf in the 2010s and looking ahead to the 2020s, click here.]

John Borkes opens his back door to a sweeping waterfront view near Freeport's Nautical Mile, and when he plays golf, he's typically right nearby, looking out over the surf from The Golf Club at Middle Bay.  

"I'd love to go around playing different courses, but ultimately I wind up at Middle Bay because it's close to home," Borkes says.  "It's a nice course and it's convenient -- usually I don't have time to go farther and play 18."

Five times a week, Jeff Byer commutes from home in Brooklyn to work in Massapequa Park, and he often adds a sixth trip on the Belt Parkway for 18 holes on the Island.  Ask him and he'll tell you his home course is Bethpage Red, but when time is tight and he can't take another tussle with the Belt, Byer will stay inside the borough at Marine Park. 

"I want time to warm up, get loose, hit some irons.  Go to the practice green and get a feel for my putter," Byer says.  "It's part of the full experience."

While their golf priorities vary, Borkes and Byer have one important thing in common -- they both recently celebrated 30th birthdays, putting them comfortably within the confines of the oft-discussed millennial generation, a group of young adults that will have plenty to say about where Long Island golf stands when the 2020s melt away into 2030.

This past summer, Newsday announced the results of an expansive "nextLI" survey that found two-thirds of Long Island's young adults expect to move off the Island within the next five years, citing the region's high cost of living.  New York State as a whole, according to the U.S. Census Bureau, lost more than 75,000 residents from July 2018 to July 2019, the largest population decline of any state in that time period.

And last month, a study by the Nassau County comptroller's office revealed that the number of Long Island residents between the ages of 20 and 44 has dropped by nearly 10 percent since 2000.

"The Baby Boomers are aging out, and that leaves the millennial generation to pick up the slack and replace rounds," says one Suffolk-based course manager.  "If even half of that 67 percent [in the Newsday report] moves away, public golf courses and private clubs will be in a bad place."

According to the National Golf Foundation, which tracks participation, golfers age 65 and over played an average of 36 rounds in 2018.  Millennials between age 18 and 34, however, played just 11.6 rounds, "a likely byproduct," per NGF, "of increased demands on their time and involvement with a variety of other activities."

"INCREASED DEMANDS ON THEIR TIME"

Time commitment has emerged as perhaps the biggest barrier preventing new players from dipping their toes into the sport and many existing ones from maintaining their preferred frequency of play.  Six-hour blocks of free time -- long the bedrock of a casual, golf-heavy lifestyle -- have given way to shorter, fragmented spurts of activity scattered around non-traditional work schedules, kids' activities and a host of other family obligations. 

"Time is pretty much everyone's main factor, with work and family playing a big part," says Scott Fowler, 37, who plays most of his golf at public courses in western Suffolk.  "If I have to, I'll go out and pay for a round knowing I can only get 12 or 13 holes in."

It's part of the reason modernized nine-hole courses are in vogue nationally, and on a local level as well.  Long Island's only newly built course of the 2010s was the Nickerson Dunes Pitch & Putt, which earned a little bit of golf press with its uncommon design.  Two longtime nine-holers at Sandy Pond and Cedars were rejuvenated last decade by extensive repairs and renovations.  Around the country, refurbished courses like the Winter Park muni in Florida and Sweetens Cove in rural Tennessee are hits that draw golfers from states away.  

Meanwhile, Jack Nicklaus is on record in support of 12-hole rounds.  And the USGA's ongoing "Play 9" campaign centers on the "time-friendly, unwind-friendly" nature of the nine-hole round.  In one Play 9 promo, a bearded, denim-jacketed man on the go -- the unofficial mascot of the millennial crowd -- looks at his watch as the narrator ponders, "Golf and life...how do you fit one into the other?"

The issue is certainly not a new one.  ("The situation is getting worse instead of better, and there seems to be no solution," reads one 1951 Newsday column on slow play.)  In 2011, longtime Newsday golf writer Mark Herrmann covered the sport's time constraints and its possible remedies.  "Golf is expensive and it takes a lot of time," said Steve Smith, then the executive director of the Long Island Golf Association.  "There are reasons why young people don't take up the game and why people stop playing."

"It takes too much time to play golf," former Bethpage pro Joe Rehor told Newsday.  "I see it with my son-in-law.  He's got two kids at home and he can't play golf.  He's got [youth] lacrosse, he's got concerts, he's got this and that.  He's got no time for golf.  If you want to introduce new players to the game, you can't make it so time-consuming."

Fast-forward nine years and time-friendliness has taken on greater urgency, as course closings continue to heavily outpace openings, and the massive boom of mobile technology has shortened attention spans and conditioned people, especially younger ones, to streamline more of their daily routine, including time spent on recreation.  Rapid growth of technology has already changed the way people search for rounds of golf via GolfNow and other tee-time apps.  It's likely just a matter of time before technology changes the way people view the act of playing golf itself.  Once you've grown accustomed to having any conceivable task no farther away than your fingertips, pacing around for 15 minutes on a backed-up par-3 in the middle of a five-hour round feels even more like time poorly spent.

"While time has always been a consideration with golf, I think it makes the game less appetizing to potential players as our society evolves," says Jon Sherman, creator of Practical Golf, a Long Island-based game-improvement website and newsletter.  "How much time are golfers willing to endure?"

Much of the resistance to outside-the-box solutions revolves around the sport's traditions.  Ideas like 12-hole rounds are dismissed by some as gimmicks destined to fail; others consider them too radical for a local public course to explore on its own without proof of success.

"It's hard to be the first to experiment with something new, there's so much uncertainty," says Andrew Wilson, Bethpage's director of agronomy.  "If statistics say most people want to play 18, is it worth focusing on six holes or nine holes?"

Ryan Stewart, 31, is at peace with the length of play and willing to endure the five-hour-plus round if it means getting in a full 18.  "Anything less than 18 holes is just not enough for me.  The only time I play less than 18 is after work when I run out of daylight," says Stewart, who admits the recent arrival of twins might alter his perception of golf's time crunch.

"I don’t see additions of 12- or six-hole rounds fixing the time problem on the 18-hole courses," he adds.  "We have plenty of nine-hole courses around here but I rarely ever see a wait."

----------------

So with time at a premium, priorities shifting away from half-days at the course and the pool of prospective players shrinking locally, it would seem imperative that Long Island's public golf courses stake their claim to what remains of young adults' time and attention, and fight to turn them from hesitant prospective golfers to potential lifelong players and customers.  Perhaps come up with mutually beneficial ways to get them into the clubhouse, onto the course and headed home in two or three hours rather than five or six.  Especially now, when businesses can brainstorm fresh ideas at little to no cost and deliver them right where young adults spend much of their time -- on their phones, perusing social media.

But while Long Island restaurants, farm stands, coffee shops, breweries and breakfast joints have figured out ways to build and captivate audiences -- in some cases thousands of followers deep -- with eye-catching photos and video clips, Long Island golf courses have largely sat hidden away in self-imposed online anonymity.

Check back next week for Part 3 of "A New Decade of Long Island Golf," which will address local golf's marketing and self-promotion in the social-media era.

A New Decade of Long Island Golf, Part 1 -- A changed landscape, on and off the course

ALSO SEE:
Part 2 -- Developing lifelong players as time runs low and Long Islanders leave
Part 3 -- Finding a new voice for courses as marketing evolves in the age of social media

Another decade of Long Island golf is coming to a close -- the thirteenth, to be exact, since the first shots went airborne at Shinnecock Hills in the 1890s.  Some have been decadent, others disastrous, and while the 2010s didn't meet either of those extremes, it will certainly go down as a decade of significant change to the Long Island golf landscape.

Golf On Long Island spoke with representatives from Long Island's public golf courses as well as members of golf media, a cross-section of area players and figures in related businesses to get their perspective on the local golf scene at the dawn of a new decade.  What follows are some of the significant topics and themes related to Long Island's public golf courses and public golfers as the 2010s leave us and the 2020s approach the first tee.

Check back after the new year for Part 2, focusing on junior golf and the conversion of young adults into lifelong players.

CLOSINGS, OPENINGS AND PROTECTING GOLF COURSES

Tallgrass Golf Course in Shoreham entered the 2010s already fending off development plans.  As far back as 2008, the Gil Hanse course announced in promos that it was "here to stay."  Indeed it was -- for nearly a full decade, before a solar-energy company took over the land and ripped up a facility that had been named among the "Best Courses You Can Play" in New York State by Golfweek for nine straight years.

Course closures on Long Island mirrored the national trend in the last decade.  Simply put, far more courses are shutting down than opening, a correction of the wild building race of the 1990s and early 2000s.

Its persistence meant that Tallgrass was the last course to fall off the public roster in the 2010s, preceded by other East Enders at The Links at Shirley, Calverton Links and Long Island National (sold and turned private).  The quaint nine-hole Dix Hills Golf Club closed to make way for luxury housing.  And Hurricane Sandy ended a long run for the Jones Beach Pitch and Putt, its oceanfront site beside the iconic park tower always prone to abuse by coastal storms.

Out of Sandy's wrath in 2012 came one addition to Long Island's list of public courses.  The private Middle Bay Country Club, an Oceanside fixture since the 1950s, was battered by the storm and forced into bankruptcy.  Savvy maintenance work and some good luck with post-Sandy weather allowed the course to reopen the following spring as the newly public, freshly titled South Bay Country Club.  Lease issues threw more hurdles in its path, but eventually the course settled into its current identity as The Golf Club at Middle Bay.

"We've had a steady increase in rounds every year," says golf director Ronnie Wright.  "We're at full capacity Friday through Sunday, and we do well on Wednesdays when Lido and Merrick are closed." 

Pace of play is the club's selling point, Wright says, though golfers, especially water lovers, might insist it's the proximity to the bay.  Its signature hole is a par-4 with the bay down the left side and a collection of bunkers nearly forming a ring of sand around the green.  Beyond the green is a clear view toward Long Beach.

Last year, Middle Bay -- featured in the November/December issue of The Met Golfer -- was part of a Town of Hempstead proposal aimed at protecting golf courses against residential development.  Hempstead's plan, designed to prevent the recently sold Woodmere Club from closing in 2022, would designate Middle Bay and the private courses at the Woodmere Club and Inwood Country Club as "golf course coastal residence districts."  The new category would restrict residential development due to environmental issues like flooding and impact on area wetlands. 

Woodmere, its roots more than a century deep in Five Towns, is one of a small handful of golf facilities already slated for at least partial development in the near future -- others include the public Heatherwood Golf Course in Setauket, to be cut down from 18 to nine holes to make way for senior housing, and the century-old Engineers Country Club in Roslyn, where residences are planned around the existing private golf course.   

Previously in 2017, the Town of Brookhaven went ahead and created a new zoning category -- "golf course district" -- and has since redesignated the town-owned Mill Pond and Rolling Oaks golf courses and the privately owned Rock Hill Golf & Country Club.  Properties zoned as golf course districts can build catering halls, restaurants and health clubs on site, but homes, non-golf offices and retail stores are not permitted.

And in early December 2019, the Town of Southold, in a deal facilitated by The Peconic Land Trust, purchased the development rights to the land housing Island's End Golf & Country Club in Greenport.  The $5.1 million purchase by the town ensures that the 126 acres bordering Long Island Sound will be free from development and likely preserved as a golf course, per Newsday.

Closures also impacted the driving-range business around the Island.  At least three large ranges closed since 2011 -- first to go was Island Green in Selden, followed by the Oakdale Golf Center and, most recently in 2017, Skydrive Golf Center in Farmingdale.  Many of those lost stalls will be replaced if a proposed Topgolf -- New York's first -- opens in Holtsville in the near future. (More on that below.)

[PICTURED: Top right -- Calverton Links, three months before abruptly closing down in 2013; Top left -- The view toward Long Beach and Jones Beach from the signature hole at Middle Bay in Oceanside; Bottom right -- Skydrive's farewell note to customers prior to closing in 2017.]

NINE-HOLE GOLF: RENOVATIONS AND NEW BEACH VIBES

The loss of Dix Hills GC notwithstanding, the 2010s marked a mini renaissance for nine-hole golf on Long Island.  It's status quo at the Nassau munis -- Bay Park rang in its 50th year this season with zero fanfare -- but out east, two tucked-away nine-hole spots were reinvigorated by new, hands-on owners.

In Cutchogue, nestled among quiet streets behind the village green and community library is Cedars Golf Club, a fixture since the 1960s on land utilized for golf for more than a century.  Tim McManus and Paul Pawlowski took over the course in 2014 and made immediate changes -- bunker and green renovations, irrigation upgrades, brush clearing and more.  They added a comfy patio, built a simulator room in the vintage clubhouse and partnered with a company to offer kayak and paddleboard rentals in a creek off the ninth hole.

"Cedars has definitely exceeded our expectations," McManus says.  "Every time I'm at the course I hear compliments from players on the conditions and the overall friendliness of the experience."

Nearly the same story played out a few seasons prior in Riverhead, long the home of Sandy Pond Golf Course, another nine-holer hidden in plain sight behind an anonymous shack amid more familiar 18-hole neighbors.  It got a shot in the arm in 2012 from two new owners, Ken Weinstein and Chris Wahlers, who dug right in cleaning out ponds, resurfacing tees, repairing greens and clearing overgrowth around the perimeter.  By 2014, the course gleamed with golden-brown grass between holes, colorful flower beds and vibrant green fairways.

“We’re noticing more skilled golfers coming to play,” Wahlers told Golf On Long Island at the time.  "And people from the area are coming by and saying they never knew the course was here.”

The crew continues to run successful leagues and unique night-golf events.

While Cedars and Sandy Pond underwent their annual upgrades, another little course took shape out of the barren sandscape way back west in Lido Beach.  Not that many people knew about it at the time -- outside of a county press release and a few news snippets, the Nickerson Dunes Pitch & Putt, Long Island's only newly built public course of the 2010s, came to be in beachfront secrecy. 

Holes start out from turf mats with rubber tees and stretch no longer than 105 yards, but that simplicity is countered by the course's sloping greens, hilly terrain and features like punchbowls and grass mounds.  Salvaged boardwalk planks stand in as walking paths and, on one hole, the retaining wall around a desert-style waste area.  So noteworthy is the layout that The Fried Egg, a prominent golf design and architecture website, featured the course in 2019, holding it up as a shining example of modern entry-level golf.

"You could work a couple of Nickersons into just about any town -- nine holes on 10 acres, or four holes on five acres.  At that size, golf courses cost far less to build and maintain, and could even fit into existing parks," writes The Fried Egg's Shaun Smith.  "We need more ambient golf.  If my daughter wants to pick up tennis or basketball or baseball in the future, it will be easy because the playing spaces will be right there.  Golf may never be that open, but it could get closer."

[PICTURED: Above left -- looking up to a hilltop green at Sandy Pond, post-renovation in 2014; Above right -- Nickerson Dunes was featured by The Fried Egg's Shaun Smith (@GorseNod on Twitter); Screenshot courtesy of The Fried Egg (@the_fried_egg)]

BETHPAGE

If the 2000s thrust Bethpage Black into the spotlight as the new rock star on the national golf scene, then the 2010s was the decade the "People's Country Club" matured into a polished, well-coiffed celeb.  By the time Brooks Koepka walked off the Black clutching the Wanamaker Trophy as winner of the 2019 PGA Championship this past May, the Black had added two editions of The Barclays to its resume (2012 and 2016) and earned the right to host the 2024 Ryder Cup.

And with its years-long march toward the 2019 PGA coinciding with the rise of Golf Twitter and Instagram, more and more of the Black's daily happenings -- from fairway, tee and green renovations to updates on pollinator gardens -- were chronicled in real time.  Andrew Wilson, the park's director of agronomy and sporter of many hats during a lengthy tenure at Bethpage (including past jobs in the clubhouse and as a starter), is the man behind many of those updates, keeping followers in the loop with frequent glimpses of scenes around the grounds. 

Wilson was front-and-center during PGA week, talking up the Black Course on TV, radio and podcasts.  And as Wilson discussed the meat and potatoes, other outlets poured on the dressing.  Over on sites like Golf Club Atlas, spirited debates quickly ignited on course setup while Golf Magazine's Josh Berhow took a deep dive through anecdotes and fuzzy memories in an effort to pinpoint the origin of the famous "Warning" sign.

For Wilson, the famous Joe DiMaggio quote, the one about giving his all because a kid might be seeing him play for the first time, is always in mind.

"We know people travel from all over to play at Bethpage," Wilson says, "so we want to give them the best experience we can."

Though locals and tourists might arrive at Bethpage with higher expectations now that the Black Course has been a household name nationally for nearly two decades, the focus around the grounds remains on simply putting the best foot forward.  Much of the maintenance work is the same as it was at the close of the 2000s.  Technology has obviously improved, taking much of the guesswork out of course conditions.  And the staff now has years of experience preparing for major events -- Wilson says this offseason's renovation of the bunkers on Black #4 are being done with one eye on the '24 Ryder Cup.  The staff is also considering shortening the turf around traps to bring more of them into play, among other changes.

Off the course, Bethpage -- and its fellow NYS park courses at Montauk Downs and Sunken Meadow -- took a leap into the 21st century with the long-overdue switch to an online tee-time portal.  New golf director Kelley Brooke, another Bethpage multitasker ("I'm running everything here but tee times," she told Golf On Long Island last year), has plans to lengthen the driving range and expand the facility's use of state-of-the-art video and biofeedback systems for instruction.  A primary goal is to make Bethpage a "full-service academy" with instructional programs, clinics and camps.

Behind the scenes, a marketing team focused on revamping the facility's digital presence.  For way too long until 2018, Bethpage was represented on the internet by a bleak website half-focused on hawking apparel.  Brooke hired Zach Toste, a digital-marketing consultant who played golf at Notre Dame, to craft an online personality befitting the country's most prominent public-golf facility.

Toste and the digital-marketing team introduced "Experience Tradition" as the park's slogan and filled its rebuilt social-media feeds with video demonstrations, action shots around the course and other features.

"There was a sense of urgency due to the upcoming PGA Championship," Toste says.  "Until then there had been no sense of history on the site.  Our initial focus was on tradition and history, bringing the courses' stories and milestones to light."

With the PGA event in the past, much of the online focus now is on Brooke's successful junior programs, including the park's first-ever summer camp, started in 2018.

"It's nice being out on the course and seeing 40 or 50 young kids playing," Wilson says.

[PICTURED ABOVE: First two photos -- scenes from the PGA Championship in May 2019; Bottom right -- Wilson's Twitter updates (@Greensideup17) on the Bethpage courses recently included photos of renovations to the famous glacier bunker on Black #4.]

GOLFNOW

The last holdouts -- Bethpage and the NYS parks, plus Oyster Bay this season -- finally hung up on the phone-reservation era last year, though that doesn't mean the phone-reservation era actually ended.  It just means dialing is old news.  Tapping and scrolling for rounds of golf via GolfNow and other reservation apps has made locking down 18 holes easier than ever and revolutionized the tee-sheet business.  Golfers can now find nearby tee times the same way they find Christmas gifts on Amazon -- by initiating a search and perusing the results.  And in an era where time is of the essence, any convenience is valued.

GolfNow didn't emerge in the 2010s, but its massive financial backing from NBC Sports and Golf Channel allowed it to gradually acquire other booking engines (the latest as recently as last month) in a decade where online commerce and mobile technology rapidly grew more sophisticated, accelerating the company's growth into an industry behemoth.  The company boasts 3.5 million registered users worldwide that can book rounds at more than 7,000 courses.  On Long Island, public green fees have remained close to the same as they were a decade ago, while tee-time apps streamline the search for heavy discounts.

The prize catch for the player on a GolfNow search is the small inventory of "Hot Deal" tee times at each course that slash green fees by as much as 80 percent.  Like the base economy rate of an airline ticket or a hotel room, the Hot Deal price is paid up front and non-refundable.  And taking that comparison even further, GolfNow offers a rewards program that allows players to earn points on booked tee times.  So between the convenience, the potential discounts and rewards, it's a win for the player.

But on the business end of the transaction, not everyone is sold on the merits of GolfNow.  Critics in the golf-course industry argue that by training consumers to treat golf courses the same as a pack of boxer shorts on Amazon, GolfNow is pressuring courses to price their rounds too low to remain sustainable.  And by further incentivizing bookings through GolfNow, the benefits to the player ultimately come at the expense of the facilities they play.

"The cost to operate and maintain a golf course increases 3 to 6 percent per year, yet green fees remain the same price as they were in 2008," says one Suffolk course manager.  "The GolfNow model is helpful to some but damaging to others.  Operators cannot increase green fees because people simply won't pay it.  Eventually there is a breaking point."

The structure of the popular Hot Deal is largely the source of critics' concerns.  GolfNow's agreements with courses require each facility to trade a certain number of tee times every day in exchange for use of GolfNow's booking platform and other perks like website design and e-mail marketing.  Those exchanged tee times are then promoted as deeply discounted Hot Deals, paid in full to GolfNow, not to the course.  Then GolfNow heavily promotes its available Hot Deals in a particular region (see screenshot below) and pushes them to the front of searches, ahead of the rest of the standard-rate tee times paid to the course.  GolfNow is helping courses up with two hands, the argument goes, while kicking their legs out from under them.

Wright at Middle Bay says he's not fully for or against GolfNow.  "We definitely needed them to help us get off the ground," he says.  "Their advertising can be very helpful."

On the other hand, "I've never seen a relationship where one side always benefits," Wright says.  "You have to watch what's going on and stay on top of them when issues arise, otherwise the course loses out."

Part of the reason local courses don't ditch the GolfNow model is fear of the unknown.  Courses not under the GolfNow umbrella do not appear in searches.  So a consumer scrolling for tee times by zip code might think he or she is getting a full, real-time menu of golf in a particular area, when that's not the case.

"I would bet a lot of money that if the public owners could get together, they would agree not to participate in GolfNow," says the Suffolk manager.  "The only reason they are using it now is that everyone else is."

Supporters of GolfNow argue that this is simply business at work, that the aggregation of tee times is yet another positive innovation of the modern digital marketplace.  Anything that helps lead more players to local courses should be considered a win for the industry.

Sometimes the lines are blurry.  A search for tee times on a recent December afternoon revealed a $15 mid-day Hot Deal at Eisenhower Park's White Course.  Eisenhower, of course, is a Nassau County muni, and residents pay the county for Leisure Pass access to tee times and resident golf rates.  Yet an arrangement with GolfNow allows all comers to swoop in and pay much less.

As for the tens of thousands of dollars worth of tech and marketing services acquired in the tee-time trade (one daily tee time at $40 per player is worth more than $50,000 annually), the courses still have to get their hands dirty to get their money's worth.  Needless to say, a GolfNow-sponsored e-mail blast that is simply a tee-time ad with a course logo on top is not a sound marketing strategy. 

Neither is what went on at Great Rock this past season.  The Wading River course fell into disrepair in 2019 while its Twitter feed and e-mail blasts pumped out almost nothing but generic GolfNow ads linking to tee-time lists.  The course abruptly shut down for the season in October, and its e-mail and social-media campaigns subsequently refocused on the fact that the course is, well, closed.

[PICTURED ABOVE:  GolfNow prioritizes the sale of its Hot Deal tee times, a practice that some in the golf-course industry argue is more harmful to courses than helpful.  Screenshot courtesy GolfNow.com] 

TOPGOLF

Unofficially, the topic that inspires the most chatter among Golf On Long Island readers is the prospect of Topgolf making its New York debut in Suffolk County.  And, as of now, it will, on a site just north of the Long Island Expressway at exit 62 in Holtsville.  It's made its way through government proceedings, faced the requisite share of NIMBY opposition, and appears to be in the clear provided it meets some conditions outlined by the Brookhaven Town planning board in September.

Topgolf adds elements of a trip to Dave & Buster's to the typical driving-range experience, allowing players to hit microchipped golf balls toward arcade-style target areas for computer-scored games and contests, in addition to food and drinks.  Climate-controlled hitting bays are rented by the hour and typically include televisions, WiFi and access to food and drinks.  Standard range features like lessons and clinics are also included.

There are nearly 60 Topgolf locations generating lots of buzz around the country and overseas, including a Las Vegas site that lives up to its locale with glass-walled swimming pools and a concert venue.  The question that remains unanswered in golf circles is whether or not the popularity of Topgolf actually makes green-fee-paying golfers out of its many followers.

"I can't wait for it to be built," says one local course manager.  "I only see it as a benefit, getting more people interested and increasing rounds locally."

"Any time we can get a golf club in somebody's hand, it's good for the game," says Middle Bay's Wright, who adds it could also benefit local PGA pros if they get the opportunity to give lessons in the offseason.  "Even if it's having fun over a beer and a bucket of wings, it will be helpful in growing the sport."

Andy Carracino, PGA pro and director of golf at Timber Point, agrees Topgolf is good for the sport but is unsure if it's a match for Long Island.  "It's up to the industry to turn those Topgolf customers into 'real' golfers," he says.  "My hunch is it's too big an investment to succeed here.  Too many off days between October and April for a return, and the winter storms will kill the equipment."

At the moment there is no timetable for when the Long Island Topgolf might open, and it's not listed among the dozen "Coming Soon" locations on the company website.  For now, Long Island golfers will have to travel at least as far as central New Jersey to get their Topgolf fix.

[PICTURED ABOVE:  Topgolf in Edison, New Jersey, currently the closest location to Long Island.  Photo courtesy Topgolf.]

COULD A SWEETENS COVE WORK ON LONG ISLAND?

In September, Rob Collins and Tad King leaked word of their latest golf design project.  Nine holes of ambitious New York fairways and greens, roughly 90 minutes from Manhattan, sure to draw scores of players from the city onto area parkways, golf bags in tow. 

The two partners -- together known officially as King-Collins Golf Course Design -- are the darlings of modern golf architecture thanks to their work transforming a flat, unremarkable golf course in rural Tennessee into a pilgrimage site for followers of golf design and those simply seeking a fresh take on the golf experience.  It's been featured in the New York Times, hailed as a model of innovation in Sports Illustrated and profiled by golf publications whose writers chronicle their journeys to Sweetens Cove -- formerly known as Sequatchie Valley Golf & Country Club -- with pictures of the course's weathered signs and tiny shed of a clubhouse.  Golfweek ranked it #49 on its 2019 list of top modern courses, a rarity for nine-hole layouts.

Sweetens Cove and other similar projects around the country -- Winter Park in Florida, a revamped muni, for one -- might just be setting the foundation for the post-Recession, post-Tiger wave of American course building.  Taking spent or outdated golf grounds and reimagining them with a focus on bold features, strategic design, no-frills fun and a streamlined building process that allows for affordable public and municipal golf. 

Reimagining golf is the key -- as Collins told the Times, "People had been building golf courses completely wrong for years."  He and King are already in the very early stages of an unnamed project in Mississippi where the finished product would be a 12-hole course -- a nine-holer with a separate three-hole loop. 

The King-Collins project in New York will not be east of the city out in these parts though, it will be north, a meandering drive from the Thruway in a town called Accord.  Nine new holes are in progress on what previously was Rondout Golf Club.  The 18-hole course is being cut to nine by King and Collins while the rest of the property will be bolstered with a boutique hotel, cabins and shops.

Innovative golf design, limited amenities and daring features, all with a laid-back, player-friendly mentality -- could it work on Long Island?  Rob Collins thinks so.

"I have no doubt it would be a huge success," Collins told Golf On Long Island earlier this month.  At Sweetens, much of the challenge for the designers was bringing their new ideas to life and succeeding in a rural area of a depressed county, as Collins describes it.  That wouldn't be the case here.

"Sweetens Cove was the ultimate pie-in-the-sky project," Collins said.  "There's a lot less risk on Long Island.  You have a built-in golf population, and most of the great courses are private.  If you could make a course on par with the privates that's open to the public for an affordable price, why wouldn't it work?"

"Something like Sweetens would do wonders to help grow the game," said one Long Island general manager.  "I hear it so often from people who don't play -- they don't know how to get started and they are afraid of embarrassing themselves.

"The focus is to eliminate the formalities of what golf has always been and have a course that is available to the public where the emphasis is fun."

Jeff Warne, director of golf at The Bridge, isn't sold. 

"The availability of cheap golf on Long Island, even with recent closings at Tallgrass, Shirley and Calverton Links, make it unlikely," Warne says.  "A municipality could easily pull it off, with the model being Winter Park, but I don't see government on Long Island doing it."

But given the recent success stories on the nine-hole front, and other changes coming to the area, perhaps the 2020s will prove to be the right time for some innovation on the Long Island golf scene.

"You will see how many people buy into an idea like this once Topgolf opens," says the local GM.  "I think the younger generation would eat this up."

Junior golfers play free this Saturday at New York State Parks courses

Take your junior golfers to the nearest state park for nine or 18 holes this Saturday -- New York State is picking up the green fee.

This Saturday, July 20, is Free Youth Golf Day, a statewide event that Governor Andrew Cuomo announced this spring as New York welcomed the PGA Championship to the crown jewel of NYS Parks golf courses, Bethpage Black.  All players 18 and under are entitled to a free round of golf at all state parks, five of which are on Long Island -- Bethpage, Montauk Downs, Robert Moses, Sag Harbor and Sunken Meadow. 

"We want to encourage and grow the sport of golf in New York.  To help encourage that, the State is going to sponsor an event on July 20 where anyone under the age of 18 years old can golf for free at any of our state facilities," Governor Cuomo said back in May. "It's a nice way to get young people out to experience the game, and I think once they experience it and they understand it, they will be hooked."

Golfers must be New York State residents to participate.  Cart fees, range balls and food/drinks are not included in the promotion.

For a full list of state-park golf courses, see the Free Youth Golf Day info page.

2019 public golf course reopenings on Long Island

We're almost out of the winter free of blizzards, clear of long blocks of time with closed courses.  Offseason golfers have had plenty of days to tee it up while the rest stay put until spring.

Well, spring now appears on the horizon, and with March about to arrive, it's reopening season on Long Island.  The big reopening story in 2019, of course, is Bethpage State Park, which is hosting the PGA Championship in May.  That's great news for fans of professional golf's major tournaments, but a buzzkill for locals who'd rather have the Bethpage courses to themselves come spring.  There will be more on the reopening plan at Bethpage as the spring draws closer.

As for the rest, it's mostly reopen-for-business as usual.  Long Island's seasonal golf courses get back up to speed from mid-March through early April.  By the time The Masters whets everyone's golf appetite, most if not all area courses are typically open for play.

The following is a list of tentative 2019 opening dates for Long Island's seasonal golf courses.  (Year-round courses remain open as the weather allows and are not included in this list.)  Courses will be added or updated as information becomes available.  Be sure to check back through February and March for the latest info.

*All dates listed below are subject to change.  Call the courses directly for updated dates and times.

GOLF COURSE REOPENINGS:

• West Sayville -- March 12
• Timber Point -- March 15
• Bergen Point -- March 15
• Indian Island -- March 15
• Christopher Morley Park -- OPEN
• Bethpage Green -- March 16
• Bethpage Yellow -- March 16 (nine holes only)
• Brentwood CC -- March 16 
  
• Holbrook CC -- March 16
• Woods Course at Cherry Creek -- March 20
• Harbor Links - Championship/Executive -- March 23
• Bethpage Red -- March 29
• Glen Cove -- OPEN
• Island's End -- OPEN
• Town of Oyster Bay GC -- April 2
• The Golf Club at Middle Bay -- OPEN
• Poxabogue -- OPEN
• Bethpage Black -- April 13 (restricted play) / May 25 (normal play)
• Eisenhower Red -- April 13
• Bay Park -- April 15

[This post was updated on April 9, 2019.]